Alex Whittles

Alex is a Data Platform MVP, and is the owner and principle consultant at Purple Frog, a SQL Server Business Intelligence consultancy in the UK with multinational clients in a variety of sectors. He specialises in the architecture and design of all aspects of data warehousing, ETL, cubes, Power BI and Machine Learning. He’s also the creator of Power BI Sentinel. He’s on the organizing committee for SQL Bits, is a regular speaker at many data events around the world including SQL Bits, Data Relay, SQL Saturdays, Data Grillen, 24 HOP and the PASS Summit, and has a Masters degree in Business Intelligence.